Traffic Flow

Analytics for Smarter Cities


This is the total number of vehicles detected by our traffic sensors placed in Florence area since June 17th, 2015. Updated every minute.

Magenta srl presents its innovative, feature-rich traffic monitoring technology: a lightweight solution to collect analytics about vehicles, people and bicycles in smart environments.

  • Easy to install and configure: requires little to no new infrastructure (exploits the existent) and is configured via your web browser.
  • Suitable for long-term / short-term / temporary monitoring campaign: its robustness to sub-optimal camera positioning makes it suitable for temporary installations, that are kept in place for the time strictly needed for traffic monitoring and then removed.
  • Easy integration with third-parties platforms: collected data can be queried via a simple but complete set of CGIs. Data are returned as JSON documents that can be easily parsed.
  • Provides vehicle's classification: by estimating their length and speed, vehicles are divided in six different categories.
  • Easy to learn, difficult to master: our technology makes it possible to start collecting traffic data in minutes, while preserving great flexibility that makes it suitable for a wide variety of different cases and scenarios, each with their own peculiarities and difficulties.
  • Continuous development: haven't you find the feature you need yet? Well, propose your own, you may see it included in the next release!

Check our technology...

Leverage on our technology for your DSI project

Are you running a digital social innovation project and are in need of some traffic flow data? Are you looking for partners capable of giving strength to your project's results? Well, get in touch with us and describe us your project! Drop as an email:

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