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Magenta was established in 2007, as a company formed by software specialists and researchers coming from different IT backgrounds. Magenta mainly collaborates with other IT companies for the design and implementation of software applications, providing highly specialized support on the most advanced technologies currently available. Magenta has already participated in projects co-funded by EU, Italian and Regional Government, and its founders have a consistent experience in carrying out EU-funded projects, both at academic and industrial level. Indeed Magenta is a technological partner for a variety of IT projects, including enterprise Java-based web-applications, security applications, video and image analysis applications, mobile application for the Android platform, Verification and Validation (V&V) of software subject to System Integrity Level (SIL) requirements. Recently video-analysis applications developed include: a network video recorder for the automotive industry; an embedded traffic monitoring application and a Textile Web Inspection Framework.