CHEST Traffic Flow

Harnessing Residents’ Windows for Traffic Monitoring

The project proposed by Magenta Software Lab aims at conducting an extensive traffic measurement campaign in the Florence metropolitan area. Magenta will ask people to use their technology to set up traffic monitoring points from their windows, balcony or other vantage points to lay out a network of sensors of unprecedented coverage for this area, effectively setting up an integrated and participatory traffic monitoring initiative. At the end of the campaign, Magenta will release the collected data in order to promote the diffusion of actual information through social media or mobile applications, that will help to steer the public toward better, more sustainable mobility modes.

This work was partially supported by the European Commission’s Seventh Framework Programme (FP7) for research, technological development and demonstration – through CHEST (Collective enHanced Environment for Social Tasks), an initiative to promote the development of digital based innovations that have the potential to address key societal challenges ( – under grant agreement number 611333.

CHEST (Collective enHanced Environment for Social Tasks) is a 30 month Research and Development project supported under the Seventh Framework Programme (within 2nd call 2014) to promote the development of digital based innovations that have the potential to address key societal challenges. In addition to the development of an online community platform that will facilitate the sharing and exchanging of ideas, the CHEST project has invested up to €2.5 million in seed finance for highly innovative digital based technologies, concepts and systems that address a specific societal challenge. Magenta Software Lab has been successful in receiving support through the scheme for the TrafficFlow project.

The overall CHEST project was run by the following partners

CHEST supporting partners

In the activities related to the CHEST project, Magenta srl is supported by LAMA, a company founded in 2007 with the goal to provide consultancy services on strategy development, organization management, internationalization and innovation of social and economic policies. LAMA is also the founder of Impact Hub Florence, a co-working and social innovation center that is member of the Impact Hub global network, as well as a supporting partner in CHEST project.