The Organicity project allows Magenta to extend the experimentation of participatory traffic monitoring with IoT sensors beyond the Italian border. The experiment will be based in the London Borough of Hackney (UK), where a network of IoT sensors will be deployed to monitor live traffic conditions.

The Organicity activities will be also an important integration test, since the data collected will made available on Organicity’s Urban Data Observatory tool and will be used to measure behavior changes in correspondence with specific events. Citizens and stakeholders will be invited to co-create measurement campaigns, host sensors and contribute to storytelling activities based on the data collected.